PERC, or the Prince Edward Renters Collective, was born from a shared desire that resonates with us all—the longing for a place to call home and a community that stands in solidarity. Formed by the residents of 3075 Prince Edward Street in June 2022, PERC emerged as a response to pressing concerns about the housing situation in Vancouver.

PERC is anchored in two main values: Empowering the Neighborhood and Building a Thriving Community. In a landscape where housing and land are often commodified, PERC actively resists displacement and advocates for dignified housing for all. Together, the members face challenges, celebrate victories, and grow stronger as a community.

The task was to create a brand identity that encapsulates the essence of PERC and unites the neighborhood under a single, cohesive identity. The challenge lay in bringing together people of all ages and backgrounds, fostering a sense of togetherness, community, kindness, and thoughtfulness.

To achieve this, I developed a concept and brand identity that reflects PERC's values and mission. The branding strategy included the use of settled colors and a warm, welcoming aesthetic to evoke feelings of unity and inclusiveness. The visual and thematic elements were carefully chosen to resonate with a diverse audience, creating a brand that everyone in the community can relate to and feel proud of.

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