Waterback supports eco-friendly behaviours all around water. Founded in 2020, based in Berlin, Waterback's mission is to educate on nowadays water resources.

"We dream of a world where everybody lives responsibly with our natural resources. Our goal is to create awareness and sensitivity of excessive consumption. For this purpose Waterback focuses on every aspect of our worlds water resources and gives water back where needed."

Waterback’s voice is bold, direct, fresh, clever and modern. The challenge was to communicate the mostly informational and educational content in a simplified way. As their first campaign we created a series of posters. With funny questions we like the viewer to get inspired to learn more about water consumption "Are you able to drink clouds?", "How much does a free coffee cost?". The usage of icons and graphics makes the brand accessible and creates a simplified way to communicate the content. Through the brand strategy and design we developed a look & feel that would create resolution and interest in environmental awareness. The brand is infused with confidence and speaks in a witty, pleasantly light way with the community.